Leadership



We recently finished a project on what defines a leader. Our first finding is that good leaders are some of the best followers in an organization. The ability to believe in a brand's culture to stay 'on message' and keep the top line goal in mind, is imperative to the success of a brand in it's culture building. Additionally, many people inherit certain qualities and traits that make them better suited to leadership. However, anyone can cultivate certain character traits to become a good leader and finally, leadership isn't about a specific position. Even if someone does not hold a position of leadership, they can influence others by being someone that people admire and learn from to those who you influence by exhibiting leadership qualities.



Here is our top 10 personality traits to look for in leaders:

Empathy

Integrity

Instinct

Trustworthy

Optimism

Eloquence

Discernment

Modesty

Kindness

Smart-working


What do you look for in your leaders?

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