Giving

Altruism is basically giving for the sake of giving. You don’t expect anything in return

And then there’s reciprocal altruism which is what most thought leaders use.

Altruism often requires emotional intelligence, both to understand your own mind and to have empathy for the people around you.

Give more than you ask.

Giving is an excellent way to demonstrate your expertise and skills. That makes it easier for people to hire you or buy your products. Giving is a way to stand out from the crowd. Kindness, positivity and generosity is a key differentiator of performers in the top 1%.