If your company is in consumer product sales, it is likely that you are trying to understand more about the purchasing public at large and their shopping habits/patterns. We found the following information funny and interesting enough to share.
The Hustle recently ran a survey of more than 2,000 alcohol-consuming American adults and found that drunk shopping is an estimated $48B per industry. First, a quick note on methodology: The information presented here is based on a survey of 2,174 alcohol-consuming readers of The Hustle between March 11-18, 2019. Our average respondent is 36 years old, has an income of $92k (more than double the national average), and skews a bit more male (53%) than female (47%).
A few key findings:
79% of alcohol consumers have made at least one drunk purchase.
$444 is the average annual spend per drunk shopper.
Clothing and shoes are the most common drunk purchase.
Amazon is the drunk shopping platform of choice.
Overall, 79% of all alcohol-consuming respondents have made at least one drunken purchase in their lifetime — though this varies a bit based on demographics. Women (80%) are slightly more likely than men (78%) to drunk shop. This makes sense since women generally shop more than men — especially online.
Drunk shoppers also tend to be younger. Millennials outrank baby boomers by 13%, which might be attributed to the rise of e-commerce.
So cheers to drunk shopping! May you never regret your libation driven purchases!
If your interested in checking out the full article, subscribe for free to The Hustle at www.thehustle.co/ Your daily tech and business news. We love these guys! Highly recommend.