“Be specific enough to be believable and universal enough to be relevant.” - Ann Handley
Content and engagement are critical in todays competitive environment. Whether you are an individual or a brand, I provide several different types of content development services in the form of online writing for websites, social media engagement and education for company and consumer audiences. This is writing which appears on several different platforms that are designed to sell or promote a specific product and or brand. I work according to the brief provided by a client.
Strong written and verbal communications
Effective presentation skills
Microsoft Office - Excel, Outlook and PowerPoint
'One Audience' is my specialty for brand positioning. Utilizing an alignment of messaging across all platforms to include direct to consumer, influencer, retail partners, brand employees, sales, marketing and education.
One message that solidifies, modifies and creates a stake in the marketplace as to who and what a brand is.
Mission statements and cultures become easier to define and engagement is more productive when there is 'One Audience' content.
Services are provided for researching, writing, gathering, organizing, and editing relevant information for publication on websites. I can help a client build a website or update one that is already operational.
From vision development and content to actual managed engagement with influencers. I help build an individual or a brand's social engagement in platforms; Instagram, Facebook and Linkedin.
I help develop, design and create education initiatives for employees, sales staff in retailers and direct to consumer.
This can be for a total brand overview or a specific product introduction.