Content

“Be specific enough to be believable and universal enough to be relevant.” - Ann Handley

 

Content Creator for Digital Education managing the e-learning platform. This includes creating content, formatting, and uploading content, liaising with markets to customize the platform, managing the users, as well as project managing and partnership with the Education team. This requires the development of best practice education content in a digital format, utilizing adult education principles modified for on-the-go learning in a dedicated and multi-brand setting. Articulate Rise, Canva and Adobe Acrobat Pro.

 

Content and engagement are critical in todays competitive environment. Whether you are an individual or a brand, we provide several different types of content development services in the form of online writing for websites, social media engagement and education for company and consumer audiences. This is writing which appears on several different platforms that are designed to sell or promote a specific product and or brand. We work according to the brief provided by a client. 

  • Strong written and verbal communications

  • Effective presentation skills

  • Microsoft Office - Excel, Outlook and PowerPoint

  • Retail Marketing

 

  • One Audience

'One Audience' is our specialty for brand positioning. Utilizing an alignment of messaging across all platforms to include direct to consumer, influencer, retail partners, brand employees, sales, marketing and education.

One message that solidifies, modifies and creates a stake in the marketplace as to whom and what a brand is.

Mission statements and cultures become easier to define and engagement is more productive when there is 'One Audience' content.

 

  • Website

Services are provided for researching, writing, gathering, organizing, and editing relevant information for publication on websites. We can help a client build a website or update one that is already operational.  

 

  • Social Media

From vision development and content to actual managed engagement with influencers. We help build an individual or a brand's social engagement in platforms; Instagram, Facebook and Linkedin.

 

  • Communication

We help develop, design and create education initiatives for employees, sales staff in retailers and direct to consumer.  

This can be for a total brand overview or a specific product introduction.